Design Thinking

May 2020

 What is the intent of design thinking?

The “Design thinking” is the disputable phrase which designates the human-centred principles and applies into the whole new field, according to Don Norman theory. There is a huge different definition of design thinking. The most important dedication of design thinking is taking the distinct viewpoint of the problems, refusing, then reconceptualize the problems. This concept is helpful for differentiating craft-based era form the new era of design. I believe that design thinking is the process of designing the product when I heard this term for the first time. When designing the new products, we have a certain procedure to reach the goals, to allow designs to have a structured plan. I ponder over design thinking is not just talking about the value of productivity, efficiency and the profits of the design itself, instead, it is more about the progress of understanding and innovation. The philosophy of design is thinking and doing.

What are the key principles and methods used in this field of practice?

Why do we need to know about the human mind? Because things are designed to be used by people, and without a deep understanding of people, the designs are apt to be faulty, difficult to use, difficult to understand.”― Donald A. Norman, The Design of Everyday Things. This is the famous quote from don Norman which I believe. The design should be understood by people that put an everyday routine into practice, such as education, entertainment, and home. I think the key principle that could be used in most of the design area is interacting with the target point. For instance, if we design for the disability, designers need to figure out how could solve the issues and put ourselves in their position. Always considering humans and the problems that must be solved, it could lead our life in a positive world and be changed successfully. 

How do I foresee design thinking becoming part of your own design practice?

Robert L. Peter said, “ Design creates culture. Culture shapes value. Values determine the future.” This is one of my favourite quotes. I think either fine art or design has its own value, which brings a huge impact on human’s life. Each design that I create is deeply thought via many processes. I often considered what is the value behind, and what information I need to interpret. I believe that real design should be proved with evidence and influence. In this project, I create two A3 posters to convey my ideas. In craft and future poster, I utilize two different eras of teapots, one is more focus on the aesthetic and tends to enjoy a beautiful morning like the queen. For me, this is what I think about design as a craft. Unlike another one is more functional and human-centred, but less aesthetic. The teapot of nowadays that is considering to be practical and easy to be used. Therefore, I choose the infuser teapot to represent the functional design that we pursue future design. I halve the same amount of two teapots that means the craft and future could not be separated and need to be balanced. Design thinking poster, I design the human brain nerves get extended, representing design is human-centred, and desiring even more ideas and aspiration.